Microsoft’s Ad Blunder
Software behemoth Microsoft was again in the firing line recently due to one of its advertisements. Of late Microsoft’s adverts have taken on a radical creative shift, however, what happened yesterday was beyond wildest expectations.
An ad that was running on its Polish website featured three businessmen- one White, one Black and one Asian. In an apparent marketing gaffe, in the Polish version, the head of a black man was swapped by that of a white man. This event fueled a lot of criticism on the Internet with allegations of racial undercurrents and serious indifference of Microsoft.
Microsoft’s reputation management team immediately spurred to action and went live on Twitter tendering apologies for the marketing blunder and announcing the correction of the mistake.