The whole world is just beginning to learn about the Yahoo-Microsoft deal.
Long after the talks and negotiations of Google taking over Yahoo were silenced, another significant event rose this week on the horizon and the graffiti is MicroHoo. Yahoo as per the deal would sell search ads on its sites and on Microsoft’s Bing, however, it would be powered by Microsoft’s search technology. This alliance has brought together the two biggest international search engine allies and both the companies are quite relieved.
Though, it is difficult to say that Google monopoly would be a totally diluted by this partnership, yet one can see this deal as creating a platform for competition. Together the Yasoft venture would have 30 per cent of search market share with Google trailing almost at 70 percent. The advertising world that was long looking forward to a new competitor to Google has really been buoyed up by this strong partnership of two giants. Here is a picture of Yahoo CEO Carol Bartz making a point during a press conference